Why Bart Lombaerts is making this documentary

A couple of years ago, Bart sent a tweet to Donald Trump asking him if he still denied climate change. He added a picture of the huge floods hurricane Harvey caused. The result of his tweet? A lot of garbage thrown over him on Twitter: thousands of comments insulting him and 75.000 people reacting on the post.

It made him realize that although there is scientific evidence, it's not always seen as evidence. That's why he wanted to help people, organizations and companies communicating on their efforts, on their evidence. In a meaningful way (hence the book Meaningful Marketing and his work at content marketing agency SPYKE).

And that's why he answered the invitation by Wim Vermeulen to develop the story of businesses making the sustainable switch with a big YES...